In looking at the idea of the Beginnings of MTV it shows how the first distrubution to the public was created and shown. Through looking at the beginning of what the public viewed and the audience now. It shows the different changes in the music industries and how the audience has changed and what they expect.
MTV(Music Television) is an American network based in New York. It launched on August 1,1981. The original purpose of the channel was to play music videos guided by on-air host known as VJs.(Video Jockeys)
Artists began to take the need for promo every realise seriously.- Cable TV taken off in the USA. Can we have round the clock promo? The very first video killed... Duran Duran- Big Budget=$$$$$
The logo and images become icon, Scene- becoming album covers.
Changes in technologies and gap in the cable market. Boom in promos in the early 80s!
On MTV there were no blacks except Michael Jackson.
Soon as the Multi-Channel Music TV hit =
-Growth of genre based channels
-Black music at last broke into the market.
- Other companies set up channels as spin-offs from other products.
e.g. EMAP: Smash hits, Q ect.
Controversy
Themes such as sex, violence, drugs and bad driving came into the music genre.
E.g: Jay Z- 99 questions- Repeated viewings.
NOW: Biggest budgets for the black music.
Fragmentations of music channels- 30 channels? Different genre, different target audience.
E-Map
50 cent- Element of Controversy
Screen within a screen, Fantasy.
MTVs major worry was the law suits due to the corruption of the media because of the influences in which came off current music videos.
Still progressing and changing with the times of music.
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